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The Vision
(01)
Built For The Process
When the world hears a song, they hear the destination.
But we know the journey is the real story.
For every song released, there are many more left behind.
It’s the random voice memos. The idea you scrapped and rediscovered years later. The breakthrough that only happened because you were willing to start over.
That’s what gives music its soul.
The space between idea and release is never a straight line.
It’s revision. It’s friction. It’s collaboration. It’s doubt.
It’s the quiet decision to try again.
And yet, most artists manage that process with tools built for documents and storage, not for the way music is actually made.
Ideas get lost. Inspiration fades.
Not because the music isn’t good, but because the environment wasn’t built for how music is created.
Most tools were built for the finish line and not for the work in progress.
Traklist is the new home for music in progress.
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A Note From Our Founder
(02)
I’ve spent most of my life in recording studios.
In rooms where hit songs were written in a night, and others where albums took years to finish.
For over two decades I’ve worked behind the scenes with artists, songwriters, and labels around the world.
I’ve seen songs reach millions of people.
I’ve seen unknown artists become global superstars.
But what defines a song isn’t just what the world hears.
It’s the demos and versions that came before it. The experiments, the iterations, the decisions that shape what it becomes.
For most of my career, I was creating deeply personal music while managing it with tools never built for music at all.
After years of juggling sessions, demos, and thousands of ideas, one thing became clear: music in progress deserved its own home.
So we built one.
Not just storage.
Not another cloud service.
But a space designed around how creators actually work, built from a lifetime inside the process.
Traklist exists because I know how important that process is. The work that happens before the release is what shapes the music.
This is where music in progress belongs.
x Mick Schultz